Tipping Point
MOST EXPENSIVE ADVERTS EVER MADE
 |
| Guinness 'Tipping Point' ad: villagers are bowled over by the £10m shoot Link to video: Guinness ad push hits tipping point |
Guinness tonight launches the most expensive TV ad in its 80-year marketing history, with highly unusual domino rally.The ad - part of a £10m campaign - begins with 6,000 dominoes, leading on to objects such as books, paint cans, tyres, flaming hay bales, fridges, suitcases and even cars.Created by ad agency AMV BBDO, "Tipping point" was directed by Nicolai Fugslig, the man behind the camera for Sony Bravia's "Balls" commercial.
Watch Video Here
